TAKA Jewellery Pte Ltd was founded and established in Singapore in April 2001, in alliance with Metallic Refinering Enterprise Pte Ltd.
From a single store in Clementi, we have grown to an islandwide network of 26 stores scattered throughout the heartlands and the city centre. Our sincere mission - to share the joy of fine jewellery with everyone - has endeared us to a large and loyal following of customers.
We are proud to be a massively popular brand for an unapologetically mass market, from housewives to corporate executives and tourists.
Our bold pricing policy relies on the three key factors of slim profit margins, bulk purchasing power and a short supply chain with no middle man. In other words, we keep our markups as low as possible; we buy quality diamonds in bulk and pass on the savings to our customers; and because we are also a manufacturing jeweller, we make our own pieces rather than source them. The net result: genuine diamond and gemstone jewellery at remarkably affordable prices.
Many of our customers are surprised to learn that TAKA Jewellery is also a leading exporter of diamond jewellery. We regularly participate in international jewellery exhibitions and trade fairs in the US, Middle East, Switzerland, Turkey, Italy, China, Hong Kong, South Korea and Thailand. Our pieces are sold to numerous trade customers and exported to more than 40 countries worldwide. We also have retail stores in Hong Kong and sales office in Dubai.
Our international presence means that we are always at the forefront of jewellery trends. As soon as we identify or anticipate the 'next big thing', we immediately commence design and manufacturing and, before you know it, it appears in our stores as our latest collection. And so our customers in Singapore sport the latest catwalk trends from Europe!
As a home-grown Singaporean brand, we are proud to have been a co-partner of Singapore 2006: a series of meetings and seminars including the Annual Meetings of the Board of Governors of the International Monetary Fund and the World Bank Group. We were honoured to present the Governors' spouses with official gifts of diamond brooches and white gold tie pins, exclusively designed to commemorate the event.
Mindful of the need to constantly refresh our brand as well as our classic and contemporary jewellery designs. TAKA Jewellery embarked on the first phase of a 3-phase rebranding exercise in the first quarter of 2008. The magazine and newspaper campaign shares the 'trade secrets' of our pricing policy with our customers, so that there will be no doubt as to the authenticity and quality of our pieces, and the sincerity of our mission.
As part of our rebranding exercise, our advertising, store décor and printed matter all carries our new tagline: Because every woman deserves true value. That is value for money, as well as value in the larger sense of valued relationships and experiences. For example, the pleasurable experience of wearing a beautiful piece of fine jewellery every day… it is a simple act that adds value and beauty to everyday life.
And that is what TAKA Jewellery is all about.
Awards
2008
Singapore Prestige Brand Award 08
- Winner (Promising Brands)
2006
Enterprise 50 Award
19th Annual Singapore 1000 & SME 500 Awards
- Top 5 ranking in Singapore's SME 500: Highest Sales/Turnover
Superbrands status
2005
Enterprise 50 Award
18th Annual Singapore 1000 & SME 500 Awards
- 2nd ranking in Singapore's SME 500: Highest sales/Turnover
2003
ISO 9001: 2000 certification for design, retailing and servicing of jewellery
Member of the Singapore Jewellers Association
