At 11 years old, Nizar Choucair had already discovered his passion for chocolate but little did he know that the chocolate brand he would come to be recognized and admired worldwide.
The founder's pioneering spirit and creativity allowed him to transform chocolate into decorated gifts that could be offered anytime and anyplace, whether placed in crystal, porcelain or silver. Customers were delighted with the new ideas offered to them and Patchis chocolate filled items became a gift trend.
