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Professional Marketing Symposium 2006─Branding of Entertainment and Leisure Business

此資訊已過期,不保證資訊準確性 更新於: 2006-08-10 刊登者: Hong Kong Institute of Marketing


Morning Session

Theme: Experiential Marketing

Professor Leo Sin Yat Ming
Director of the Master of Science Programme in Marketing

Topic :
How to implement Experiential Marketing effectively?

Theatre Ensemble
Mr Jim Chim, Associate Artistic Director

Topic :
How does Theatre Ensemble promote Drama Culture into Hong Kong?

California Red Ltd.
Mr Anthony Lock, Managing Director

Topic :
How does California Red Karaoke Box bring Karaoke Culture into South East Asia?

Ocean Park
Mr Paul Pei, Director of Sales and Marketing

Topic : Case Study - Branding at Ocean Park

City University of Hong Kong
Professor Oliver Yau Hon Ming
Chair Professor of Marketing Department of Marketing, Faculty of Business

How does pleasant consumption being implemented by experiential marketing?

Afternoon Session
Theme: Management of Entertainment Industries – TV and Music Record Industries

Emperor Entertainment Group
Mr Ng Yu
Executive Director and Chief Executive Officer

Topic :
What is Emperor Entertainment Group's secret in star creation?

I-CABLE News Ltd
Mr Ronald Chiu, Executive Director

Topic :
How does Cable News establish its reputation

Shanghai E.E. Media Co. Ltd. (holding company of Hunan TV)
Mr Liu Chen Liang
Deputy General Manager and Director of Brand Development

Topic :
Why the Super Girls become so popular in China?

Best Actress of Martial Arts Movie
Ms Cheng Pei Pei

Topic :
From an actress in Shaw Brother movies, to independent performer, and a professional nurturing aspiring artist

Mary Cheung & Associates (International) Limited
Ms Mary Pandora Cheung, Managing Director

The Survival Principle of TV and Music Record Industries

Official Media Partner

Hong Kong Economic Times

Supporting Organization
Professional Marketing Symposium 2006──Branding of Entertainment and Leisure Business
6 May 2006, Saturday
Morning Session:9:30am – 12:30pm (Admission: 9:15am )
Afternoon Session: 2:15pm – 5:30pm (Admission: 2:00pm
Venue :
Jockey Club Auditorium, Hong Kong Polytechnic University
HKIM Members
Non- HKIM members++

Individual Members
HKIM Corporate Members
Company Members
Annual discount pass holder*

Non- discount pass holder

Per head
Per head

3 persons from same company
Per head
Morning Session
Afternoon Session
Whole Day Session

++ Apply for HKIM members now to enjoy all the members’ benefit. Call Membership Manager Ms Alice Choi at 2893-6090.

*VIP Activities pass valid for 12 months and only available to HKIM members. Please apply now. Call Membership Manager Ms Alice Choi at 2893-6090.
700 seats (limited quota, 70% tickets were sold)
  Enrolment Deadline:
First-come, first-served
CPD Hours:
** 6 CPD Hours**
To enroll:
Please enroll either by online registration or to fax in your enrolment form to fax no. 2881 6057.
Participants will receive phone call within 3 days upon enrolment, and the final confirmation letter and details will be sent via email 1 week prior to the activity. Participants are obliged to settle activity payment after receiving phone call.

Cash : Pay in-person at HKIM office.
Transfer :
Deposit the required amount to HKIM HSBC account 172-3-019178 “Hong Kong Institute of Marketing Ltd.” and fax the receipt together with this reply slip to HKIM office at 2881-6057.
Cross Cheque: Payable to "Hong Kong Institute of Marketing Ltd."
Credit Card :
For security reasons, please download the enrolment form and fill in the credit card information. Then please fax to us at 2881-6057.
HKIM Activities Officer Ms Cathy Fung (T: 2152 3018 F:2881 6057)
HKIM Media & Sponsorship enquiries:
Jaki Yeung, Corporate Affairs Manager of HKIM
T: 2887 6367 F: 2881 6057 E:mailto:[email protected]
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