Professional Marketing Symposium 2006─Branding of Entertainment and Leisure Business

Name: Hong Kong Institute of Marketing
Telephone: 2881 6682
Price range: $$

此資訊已過期，不保證資訊準確性更新於: 2006-08-10 刊登者: Hong Kong Institute of Marketing

詳情內容

Morning Session

Theme: Experiential Marketing

	CUHK Professor Leo Sin Yat Ming Director of the Master of Science Programme in Marketing
	Topic : How to implement Experiential Marketing effectively?

	Theatre Ensemble Mr Jim Chim, Associate Artistic Director
	Topic : How does Theatre Ensemble promote Drama Culture into Hong Kong?

	California Red Ltd. Mr Anthony Lock, Managing Director
	Topic : How does California Red Karaoke Box bring Karaoke Culture into South East Asia?

	Ocean Park Mr Paul Pei, Director of Sales and Marketing
	Topic : Case Study - Branding at Ocean Park

	City University of Hong Kong Professor Oliver Yau Hon Ming Chair Professor of Marketing Department of Marketing, Faculty of Business
	Forum： How does pleasant consumption being implemented by experiential marketing?

Afternoon Session

Theme: Management of Entertainment Industries – TV and Music Record Industries

	Emperor Entertainment Group Mr Ng Yu Executive Director and Chief Executive Officer
	Topic : What is Emperor Entertainment Group's secret in star creation?

	I-CABLE News Ltd Mr Ronald Chiu, Executive Director
	Topic : How does Cable News establish its reputation

	Shanghai E.E. Media Co. Ltd. (holding company of Hunan TV) Mr Liu Chen Liang Deputy General Manager and Director of Brand Development
	Topic : Why the Super Girls become so popular in China?

	Best Actress of Martial Arts Movie Ms Cheng Pei Pei
	Topic : From an actress in Shaw Brother movies, to independent performer, and a professional nurturing aspiring artist

	Mary Cheung & Associates (International) Limited Ms Mary Pandora Cheung, Managing Director
	Forum： The Survival Principle of TV and Music Record Industries

Official Media Partner

Hong Kong Economic Times

Supporting Organization

Sponsor

Activity：

Professional Marketing Symposium 2006──Branding of Entertainment and Leisure Business

Date：

6 May 2006, Saturday

Time：

Morning Session：9:30am – 12:30pm (Admission: 9:15am )

Afternoon Session： 2:15pm – 5:30pm (Admission: 2:00pm

Venue ：

Jockey Club Auditorium, Hong Kong Polytechnic University

Fees：

	HKIM Members				Non- HKIM members++
	Individual Members		HKIM Corporate Members	HKIM Company Members	Non- HKIM members++
	Annual discount pass holder*	Non- discount pass holder	Per head	Per head	3 persons from same company	Per head
Morning Session	@$185	@$245	@$265	@$298	@$315	@$350
Afternoon Session	@$185	@$245	@$265	@$298	@$315	@$350
Whole Day Session	@$288	@$385	@$415	@$468	@$495	@$590

++ Apply for HKIM members now to enjoy all the members’ benefit. Call Membership Manager Ms Alice Choi at 2893-6090.

*VIP Activities pass valid for 12 months and only available to HKIM members. Please apply now. Call Membership Manager Ms Alice Choi at 2893-6090.

Quota：

700 seats (limited quota, 70% tickets were sold)

Language：

Cantonese

Enrolment Deadline：

First-come, first-served

CPD Hours：

** 6 CPD Hours**

To enroll：

Please enroll either by online registration or to fax in your enrolment form to fax no. 2881 6057.

Download Enrolment Form

Remarks：

Participants will receive phone call within 3 days upon enrolment, and the final confirmation letter and details will be sent via email 1 week prior to the activity. Participants are obliged to settle activity payment after receiving phone call.

Payment：

Cash : Pay in-person at HKIM office.
Transfer :
Deposit the required amount to HKIM HSBC account 172-3-019178 “Hong Kong Institute of Marketing Ltd.” and fax the receipt together with this reply slip to HKIM office at 2881-6057.
Cross Cheque: Payable to "Hong Kong Institute of Marketing Ltd."
Credit Card :
For security reasons, please download the enrolment form and fill in the credit card information. Then please fax to us at 2881-6057.

Enquiries：

HKIM Activities Officer Ms Cathy Fung (T: 2152 3018 F:2881 6057)

HKIM Media & Sponsorship enquiries：

Jaki Yeung, Corporate Affairs Manager of HKIM
T: 2887 6367 F: 2881 6057 E:mailto:[email protected]

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Hong Kong Institute of Marketing

聯絡電話

2881 6682 電話未進行認證

2881 6057 電話未進行認證

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