Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armours diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when its hot, ColdGear® when its cold, and AllSeasonGear® between the extremes.
