1. 88DB
  2. 教學進修
  3. 海外升學

MSc Services Marketing

此資訊已過期,不保證資訊準確性 更新於: 2007-06-29 刊登者: Uni-Link Education Services
詳情內容

 

 

School of Services Management - MSc Services Marketing

A programme delivered primarily by distance learning

Key Information

  • A programme incorporating the latest developments in marketing theory and practice for service-orientated organisations
  • Distance learning approach to enable students to combine study with employment
  • Substantial credit given for students already qualified to Chartered Institute of Marketing Diploma level

Structure and Content

The Bournemouth MSc Services Marketing comprises a taught element of 5 units and a research element in the form of a dissertation. It is anticipated that the majority of students will require 12 months to complete the 4 taught units covering the analysis of the services marketing environment and marketing communications, strategy and planning subjects and a further 12 months to complete the research methods unit of the taught element and the research dissertation.

The programme content is as follows:

 

Taught Element

Analysing the Services Marketing Environment

Integrated Marketing Communications for Services

International Marketing Strategy for Services

Strategic Marketing Planning for the Service Sector

 

Research Methods

 

Research Element

Dissertation

 

Entry Requirement

  • An honours degree or other accredited qualifications which include units of marketing or
  • mature academic knowledge and skills obtained by examination through the Chartered Insititute of Marketing (holders of the CIM Diploma may request exemptions from some taught units) or
  • demonstrable experience at a senior management level, and
  • sound command of English language

Delivery Mode

The programme is delivered by distance learning methods with 3 or 4 days workshops held in Hong Kong - one near the commencement of the programme and one during the research methods taught unit.

Assessment Methods

There are no examinations. All units are assessed by assignments and the dissertation is approximately 20,000 words.

Fee Schedule

The total program fee is £7,000 inclusive of all learning materials. Students qualifying for exemptions from some units will have their fees reduced accordingly.

Graduation and Degree

On successful completion of all five units of the taught element, students may finish their studies and be awarded a Postgraduate Diploma or may continue with the dissertation for the MSc award.

For futher details, please contact:
Uni-Link Education Services
3/F, Chi Wo Commercial Building,
20 Saigon Street, Jordan,
Kowloon. Hong Kong
T: (852) 2116 8780
E:
[email protected]

 

 

相片
聯絡資訊 此資訊已過期,不保證資訊準確性
https://88db.com.hk/Lesson-Instruction/Further-Education/ad-103325/