Music and entertainment business offers a challenging and exciting career. This industry needs not only the singers, but also a large team of professionals who understand music as well as management of music business.
This programme is designed to develop students’ professional knowledge and skills in music marketing and management. They will be given the opportunity to learn from a group of renowned musicians, production artists and managers in the music industry.
Objectives
Upon completion of the programme, participants should be able to:
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Identify the concepts of music arrangement, composition and lyrics through music listening, reading and production;
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Demonstrate an understanding of music industry in general;
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Be equipped with marketing, publishing and management knowledge for the music industry;
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Apply music marketing and management knowledge in solving business and marketing problems.
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Be prepared for a marketing and managerial role in the music and entertainment industry.
Who Should Attend
* Those music lovers who are aspiring to a professional career in the music and entertainment business.
* Those working in the entertainment business and seeking a professional training.
Assessment
Students are required to have an overall pass in the assessments of each course (in the form of assignments, case study and presentation, test etc.) in programme.
For more information, please go to http://www.ouhk.edu.hk/WCM/?FUELAP_TEMPLATENAME=tcSingPage&ITEMID=CCLIPACECONTENT_58187192&lang=eng
