Advanced Diploma in Marketing & Retail Management
市場學及零售管理高級文憑
MK 43-117-00 (12)
Start Date:
03-01-2012 (Next intakes: 05-2012)
QF Level:4QR Registration No.:09/001367/4
QR Registration Validity Period: 01 Feb 2009 - 31 Dec 2015
Course Description
This programme is designed to equip participants with the principles, theories and practices in marketing with the option of specialisations in either retail or brand management.
Duration
The duration is 20 months to 40 months.
Regular Lectures:
Weekdays 7:00pm - 10:00pm
Medium of Instruction
English
Programme Structure
1. Principles of Marketing
2. Business Economics
3. Essentials of Accounting & Finance
4. Consumer Behaviour
5. Marketing Communications
6. Selling and Sales Management
7. Services Marketing
8. Managing Retail Operation
9. Retail Merchandising and Distribution
10. Elective Module
- Retail Marketing Strategies
- Introduction to Branding
- Brand Management
- Integrated Brand Communications
- Principles of Business Management
- Business Law
- Business Communications
Students who complete any five modules and choose to exit the programme may opt to receive a "Diploma in Marketing Studies".
Articulation
Holders of this Advanced Diploma will be eligible to apply for the Bachelor of Commerce (Marketing & Advertising) programme jointly organised by HKU SPACE and Curtin University of Technology, Bachelor of Arts (Hons) Marketing and Management programme jointly organised by HKU SPACE and The University of Hull.
Entry Requirements
Applicants should
- have gained in the HKALE Grade E in 2 subjects; or
- have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or
- have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; or
- hold a Certificate in Marketing / Business; or
- be aged at least 21 with 3 years of relevant work experience
Application Deadline
02 Dec 11
Application Fee
HK$150, non-refundable
Course Fee
HK$3570 per module
