Stop & Think!Animation Production Competition
Stop & Think!
In Hong Kong, advertising can be seen and heard everywhere. You may find the promotion of breastmilk substitutes on TV, newspapers, magazines, internet, or in streets, pharmacies and supermarkets. The advertisement always tells parents that they must buy their products for the good of their children. Is it the whole story? Stop, and think! What is the best for your baby?
Objective: To encourage participants to disseminate healthy messages to the public with their skills and talents. To arouse public awareness of unethical marketing practices in Hong Kong with participants’ high quality works.
Theme of Animation: Introduce the “International Code of Marketing of Breastmilk Substitutes” by quoting different kinds of promotion tactics of Baby Food Companies. Illustrate how this kind of misleading information affects parents’ choice on optimal infant feeding method and hinders the advocacy of breastfeeding in Hong Kong.
Should you need more information, please email [email protected]
Format: An animation not longer than 5 minutes or Flash Game
Adjudication: Content (70%) Skills and Creativity (30%)
**All ideas and content of works must be original.**
The competition is open to ALL interested individuals.
Submit your work with your personal contact information. Email it to [email protected] or send the CD-Rom to UNICEF Youth & Information Centre, G/F, Luen Hop Building, 168-170 Junction Road, Lok Fu, Kowloon. (Noted on envelope: “Animation Competition”)
Closing Date: 14 October 2006
