Telemarketing may be done from a company office, from a call
center, or from home. It may involve either a live operator or a
recorded message, in which case it is known as "automated
telemarketing" using voice broadcasting. "Robocalling" is a form of
voice broadcasting which is most frequently associated with
political messages.
An effective telemarketing process often involves two or more
calls. The first call (or series of calls) determines the customer’s
needs. The final call (or series of calls) motivates the customer to
make a purchase.
Prospective customers are identified by various means, including
past purchase history, previous requests for information, credit
limit, competition entry forms, and application forms. Names may
also be purchased from another company's consumer database or
obtained from a telephone directory or another public list. The
qualification process is intended to determine which customers are
most likely to purchase the product or service.
Charitable organizations, alumni associations, and political parties
often use telemarketing to solicit donations. Marketing research
companies use telemarketing techniques to survey the prospective
or past customers of a client’s business in order to assess market
acceptance of or satisfaction with a particular product, service,
brand, or company. Public opinion polls are conducted in a similar
manner.
Telemarketing techniques are also applied to other forms of
electronic marketing using e-mail or fax messages, in which case
they are frequently considered spam by other people.
Categories
The two major categories of telemarketing are
Business-to-business and Business-to-consumer.
Subcategories
* Lead Generation, the gathering of information
* Sales, using persuasion to sell a product or service
* Outbound, proactive marketing in which prospective and
preexisting customers are contacted directly
* Inbound, reactive reception of incoming orders and requests
for information. Demand is generally created by advertising,
publicity, or the efforts of outside salespeople.
Technology of telemarketing
* Autodialer
* Automatic call distributor
* Customer relationship management
* Predictive dialer
* Private Branch eXchange
* Teleblock
Take the first step and contact us for your telemarketing services
Best Regards,
Tatum R. Castillo
Global-Sky, Inc. Sales Team
1-800-939-0950 US
0-800-680-0601 UK
www.global-sky.com
[email protected]
