Lighthouse
With over 12 years of media and brand management experience in Greater China, Laura spearheaded the Southeast Asia marketing and publicity team at STAR Group Limited prior to establishing Lighthouse. Under her leadership, Lighthouse was awarded the 2006 Innobrand Award for its creative and outstanding branding works. Laura is also a seasoned speaker and trainer for corporations, government bodies and academic institutes in the region. As a Dutch-Chinese, she truly embraces an international mindset and approach at communications.
Laura believes that Impactful communication campaigns make a difference at all touch points. Like a soccer formation, a tightly-structured, tactically planned and executed campaign is what Lighthouse has to offer.
Not by simply acting upon orders, but by offering professional solutions supported by teams of expert, Lighthouse strategizes and guides the campaign to success, winning you the silvery cup of honor.
![]()
![]()
- Brand audit and brand research
- Brand positioning and definition
- Corporate identity development
- Implementation of brand launch and revamp
![]()
- Market research, strategy formulation and campaign planning
- Creative (through-the-line) direction, development and execution
- Customer lifecycle and relationship management
- New media campaign formulation and management
![]()
- Thematic event concept development and management
- Staging, lighting, audio and decoration
- Emcee, performance group, model and artist liaison
- Photography, video and live feed
![]()
- Public awareness campaign development and implementation
- Regional media relationship management
- Media tour, press conference, media interview arrangement
- Press clipping monitoring
![]()
- Branding, marketing communications and advertising
- Media and interview workshop for executives
502, The Cameron
33 Cameron Road
Tsim Sha Tsui
Kowloon, Hong Kong
Tel : (852) 2384 0095
Fax : (852) 2384 0390
Email : [email protected]
Website :http://www.lighthouse.hk/
